What happens when humanity’s infatuation with itself and an untethered free market meet 45 billion cameras? The documentary tries to understand how our unchecked obsession with image has grown to change our human behavior. From camera obscura and the Lumieres brothers all the way to YouTube and the world of social media, the film chronicles how we went from capturing the image of a backyard to a multi-billion-euro content industry in just 200 years.

Winner of the World Cinema Documentary Special Jury Award at the Sundance Film Festival. The film is also the winner of the AG Kino Gilde - Cinema Vision 14plus award at the Generation 14plus section at the Berlin International Film Festival.