Specialist in immersive content, Pedroza is partner, founder and creative director at Broders production company. He graduated in computer animation from Full Sail University, USA, and in business administration from Federal University of Goiás, in Brazil. He participated in big immersive art festivals around the world, like Sundance, SXSW and VRDays. Recently, he concluded his first virtual reality authorial project, “Madame Galéria”.