Arquivo

The search by a Human Resources consultant for media space serves as a starting point for a reflection on the growth of room for headlines and the role of the Brazilian newspaper on the eve of the switch to digital. Parallel to the consultant’s journey, the film brings together interviews with communications professionals and politicians who have to deal with considerable media exposure, such as Juca Kfouri, Eugênio Bucci, Contardo Calligaris, Bob Fernandes and former governor of São Paulo Cláudio Lembo.